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… while the ultimate goal of every profit-oriented organization is sales, Content Marketing takes an unlikely route to achieve it- customer loyalty. This is why the primary goal of content marketing is public awareness and reputation building. Because of the intense competition out there and with the way fraud has multiplied, your brand will have to stand out as quintessential and genuine to get the approval of potential customers, especially since most of those people don’t know you personally to try your brand for relationship sake.