Social Media Marketing Made Easy: How to Make it Work for You.
Social media platforms such as TikTok, Twitter and Snapchat are no longer just for people who are looking for a great way to unwind and entertain themselves. These platforms now host so many businesses. According to Review42, there are over 50 million small businesses leveraging Facebook to draw traffic to themselves. That shows you how much social media is revolutionizing the business space.
Maybe you aren’t much up-to-date with the trends of social media marketing. Maybe you know a little of it but need more of the right information to make your business flourish. This article is all that you need to take your business to the next level through social media. By the time you’ve read through this article, you would understand what social media marketing is all about and how to leverage it to make the most profits for your business.
TABLE OF CONTENT
1. What is Social Media Marketing?
2. Why all the rage? (5 facts you should know about Social media marketing)
3. How to leverage Social Media Marketing.
4. In Conclusion: Pros and Cons
What Is Social Media Marketing
Social media marketing is the use of social media platforms to build a community and attract customers to a business. The aim is to leverage the wide reach that social media platforms provide to find more people who would be willing to patronize a brand or buy into an idea or be part of a following.
Most businesses have the option to choose between running a normal individual account or running a business account. For the purpose of social media marketing, businesses almost always use dedicated business pages, rather than personal accounts because of the added tools that they offer. For example, Whatsapp business offers more functionalities than the normal Whatsapp such as Business categories. business hours, business address, a link to your website and a catalog that allows you to list your products. We’ll be discussing more on the different features each social media business account offers in subsequent articles; however, for now, suffice it to say that even social media platforms have opened the way for businesses to thrive on them by creating specialized tools to help them.
This leads us to the next question: what’s all the rage with social media? Why are so many businesses going that way?
Why all The Rage? (5 Stats You Should Know About SMM)
Currently, there are over 50 million small businesses on social media and this is just an estimation, with more chances of being higher in reality than lower. Even the industry giants aren’t too big to use social media. Most companies spend about 20% of their total marketing expenditure on social media. Why are so many companies heading in this direction? What’s so special about social media marketing? Here are 5 stats from two sources that would answer your question:
- · There are more than 3.5 billion active social media users today. That’s at least 50% of the world’s total population. In other words, being on social media is like being in the same space with more than half of the world.
- · People spend on average 2 hours and 22 minutes on social media every day. With people spending so much time, you have ample time to properly place yourself and attract consumers.
- · Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. You can be amongst the numbers.
- · More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
- · More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product. In other words, if you want to be found, you would need to pay attention to your social media presence.
From these statistics, we can see that strengthening your presence online would give you a fair share of people and their time. Even if you have 0.0000001% of the total internet users paying attention to you, that equals 3000 people in your audience. If you do social media marketing right, you’ll have so many people throwing their wads and wallets at you, crying, “Take my money!”
HOW TO LEVERAGE SOCIAL MEDIA MARKETING
Though we will be discussing specific social media pages in subsequent posts, in this article, I’ll be explaining the general basics of success for social media marketing.
Most other platforms call these the Pillars of Content Media Marketing. And they are right. Personally, though, I think they are practically the core pillars for any business activity, online or offline; therefore, you should consider these principles for almost every stage of business you’re in. In this article; however, we’ll only be focusing on the social media aspect of them.
They are five:
1. Strategy: Nothing flourishes without a strategy. No battle is won without it either; and, trust me, you’re in a battle for customers in the online world. There is a need to know the people you are targeting, where they are, how to find them and the means through which you will win them over. We discussed these extensively when in 3 Steps to Create A Winning Digital Marketing Strategy. It’s free to read. You should check it out. Strategy gives you n overall picture of what you want to achieve and how to achieve it.
2. Planning and Publishing: Plans on the other hand break your strategy into smaller specific details like when to post and where to post. For example, if my strategy was to find my target audience (college students) on Facebook and sell a textbook to them that would help them increase their memory capacity via ads, my plan could be to ensure that I have content out by 8 am every morning and that I’ll be using Facebook Analytics for my analysis. It could also be to post on certain topics that address the pain points of those students and subtly make them aware of their need for my book which will soon be launched. It could be that my audience would prefer videos on those topics rather than articles. Those are plans.
The next thing we shall be considering is publishing. Publishing requires consistency. Irrespective of whatever kind of content you decide to major in, people will need to know you for posting at a particular time so they can wait on you. Perfect moments are between 7-8 am and 5-6 pm in your time zone. This is because most people are on transit home by then and would most likely be engaging their online platforms.
Finally on this, you should prioritize quality over quantity. Too much junk doesn’t make food any sweeter. You don’t have to work on too tight content creation schedules. Start slow, get steady and then move faster.
3. Listening and Engagement: Social listening is one of the major factors differentiating successful b=social media brands from mediocre ones. It involves paying close attention to people’s perception of trends, brands and ideas on social media. The first thing you should be listening to online is the public perception of your brand: what are they saying about you? What do they think about your personality? What do they want you to improve? You can get these details from reactions and comments on your post, as well as people’s willingness or unwillingness to share your content or respond to your prompts. The next thing you should be paying attention to is the perception of your competitors by the public. What are people saying about competitors in your industry? What can you learn from them to increase your stand? What mistakes are they making that you can avoid? You can find these details by going through the pages of your competitors and paying attention to their content strategy and how people respond to them and engage their content too. The final thing you should listen for is trends. Everything that happens around the world has the ability to either ruin or build up your brand. The only way to avoid or leverage it respectively is to pay attention to those things and plan around them. is there a new slang trending because of a celebrity? It can help you boost sales? Is there unrest? While it may seem that it could hamper sales, you’d be shocked that it can also help you boost sales if you did the right thing. Trends could be caught by searching hashtags across different social media pages, forums and groups. Your goal in listening is to pay attention to the smallest details on social media and to leverage them to improve your brand.
Engagement is a result of listening. By responding to people’s comments, appreciating when they share, or apologizing when they lay a complaint, you’re engaging them and helping them see that you’re a real person and not just the social media page of a company looking for their money. Engaging means making changes where necessary and making the public aware of the fact that they are the reason behind the change. Here’s how ……. Responded to…..
Notice the customer’s response? That’s the way to go.
4. Analytics and Reporting: These refer to social monitoring. In other words, at this point, you’re paying attention to numerical data to determine the level of success of your social media campaign. It requires the use of analytical tools such as Instagram Insights and Facebook Analytics to keep track of metrics such as impressions, reach and audience growth rate. They help you to make the right decisions for the next phase of your business social media marketing strategy.
5. Advertising: This can’t be overemphasized. Organic reach has been made very difficult by social media companies. Now, you have to pay if you want to reach a vast audience. Not that it’s impossible organically. It’s just really hard. Advertising, paid ones especially, enables you to reach more people within a shorter time. It is perfect for sales. It must be backed by strong online content and a social media page that reflects your expertise through valuable content, or else it won’t be very fruitful.
These principles will help you to thrive in the midst of the fierce competition to sell online.
In Conclusion: When Social Media Marketing Goes Wrong
Social media marketing has its pros and cons. Things that enable you to reach people for good also could get messed up under the wrong circumstances.
Remember that bad news flies faster? That’s the case. As you build your reputation in the online world, it becomes easier for you to have bad PR. One viral video or comment of a mistake could make you lose so many customers and prospects at best, or run your business down completely at worst.
Because of this you must prioritize maintaining your brand’s identity and reputation. This should be the most important thing for you. It starts from ensuring that your content is without flaw and it extends to ensuring that all your staff (if you have some) are grounded in your company’s code of conduct.
Here’s a meme of how important Lays’ reputation was to them and how far they went to uphold it:
All it takes is just one bad rap to ruin this.
As I promised, you’re up to speed on all the basics of social media marketing. You know what it is, why it is so important, how to make it work for your business and its only downside. I hope you liked this content. Please share (share should be a hyperlink) it out to your friends so they can enjoy it too. if you have further questions or comments, use the comment box. We’d love to hear them.
Until next time.