In our previous article, we discussed the importance of Social Media Marketing, and we were able to understand the underlying principles behind every successful social media marketing campaign.
In this article, we’ll be zoning in one a particle social platform. This platform is arguably the world’s number one to date- Facebook.
We’ll be discussing seven ways through which you can leverage Facebook to boost your marketing efforts in the light of our previous article on Social Marketing.
- A brief history of Facebook and marketing.
- Some Facebook Marketing stats you should know
- How to Use Facebook for Marketing
- In Summary
A BRIEF HISTORY OF FACEBOOK AND MARKETING
Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. They were all students at Harvard University at the time.
Facebook grew to become the largest social network in the world, with nearly three billion users as of 2021, half of which used the platform daily. The company’s headquarters is in Menlo Park, California.
Facebook launched its ad program in 2007. From that moment, it allowed businesses to create profiles like regular users so that they could interact on the page.
As Facebook grew and became more popular, it became increasingly difficult for individuals and even businesses to grow their reach organically. That meant slow business for people using Facebook for commercial purposes.
To be able to appear in the feed of their prospects, Facebook offered the use of Ads to help businesses overcome this challenge and also make some bucks for themselves. The undertaking has proven to be a success as the company generated 97.5% of its revenue from the sale of advertisement placements to marketers in 2021.
At least, 30 million businesses now have pages on Facebook and 62% of social marketers use Facebook for placing ads. This helps you realize how quintessential Facebook has become for business survival in modern days.
That said, here are a couple of stats that will serve as the platform for what we’ll be discussing as we learn to use Facebook for Marketing.
SOME FACEBOOK MARKETING STATS THAT MATTER TO YOU
- An estimate of 2.91 Billion people use Facebook every month: That’s 36.8% of the world’s population. This means that, with the right practices, you will be able to reach multiple people groups using just one platform. Facebook offers a wider reach when it comes to marketing compared to other social media platforms.
- 79% of this number are active every day: The great part about this stat is it reveals that, with the right timing, you can reach an amazing amount of people with information every day.
- 57% of users learn more life skills from social media than the 51% from university: This shows that Facebook is a major influencer in people’s life. Maximizing this for marketing means that you can influence how people perceive not just your products but also the circumstances surrounding the sales of your products.
- Facebook accounts for more than 9% of the total digital ad spending and 19.4% of the global mobile digital advertising: A lot of marketers and entrepreneurs around the world have already joined the Facebook bandwagon. Marketing has gone social. You should too.
- The Average organic reach rate of a Facebook post is 5.2%: This is a drop from the 5.7% organic reach rate in 2018. As organic reach becomes more difficult, ads have become the next best thing for a lot of companies.
- Facebook ads reach 34.1% of the global population over age 13. That’s 2.7 billion people. Ads have become the easiest way to reach the people that matter with your content. However, ensure that you have your ad strategy in place so that your money never ends as a waste.
These stats show the potential Facebook has to drive sales for your business. Up next, we’ll be discussing how to leverage this opportunity to make the most sales.
HOW TO USE FACEBOOK FOR MARKETING
Facebook has so many tools to help with marketing. From organic posts to ads and sponsored posts, you have a lot of options as to what you could use to scale your business. I’ll be arranging these options in the best way possible for you to make the most out of them.
- Create a business page: Facebook pages make it possible for corporations to operate like individual accounts by posting, getting likes and comments, and so on. It also adds extra business functionalities like running ads, promoting posts and so on.
The beautiful thing about Facebook pages is that they allow you to keep track of your following and how they engage your brand. You can decide what kinds of posts they like, the times when they are mostly online and the kind of people who view your posts frequently using the Insights feature.
Try to balance your posts between entertainment, niche-based education and encouragement. This balance ensures that your audience has just what they need per time, while you maintain your reputation as a thought-leader in your niche.
- Run ads: As we’ve seen above, there’s a drop in the percentage of organic reach. Posting content should serve as the foundation of your strategy, not as the whole building. Ads allow you to reach a larger percentage of people within shorter times.
Based on findings in April 2022, marketers can potentially reach about 2.141 billion users with Facebook ads. Ads are relevant for getting more sales and followers. Both goals are important as the first option provides revenue now and the second option allows for more future sales.
However, due to the increasing cost of running ads, you need to strategize before you run those ads so that you don’t spend without enjoying the benefits.
- Promote your Posts: There might be some important information you might want the public to be aware of immediately. You will need to promote these kinds of posts. Promoting posts pushes them out to a larger audience. There is the option of reaching friends of fans through your promoted posts.
- Engage your Audience: One of the cornerstones of corporate publicity is that you’re able to lead your followers into carrying out activities with you. Typically, these activities serve the purposes of your brand in ways such as increasing your followers, getting your products off the shelves and so on; however, they should foster public loyalty.
In other words, it should also be beneficial to your following. You can hold contests and giveaways, Place CTAs, ask for opinions and more. just ensure that your followers are not left hanging without a way to contribute to your brand.
For the record, you can’t run contests directly on Facebook based on Facebook rules. Tools like Sweepwidget help to solve this problem, however. They allow you to run contests off Facebook using your Facebook account.
- Sponsored stories: Stories on the Facebook platform now has a usage rate of about 500 million. That’s about a third of the entire users of the blue app. Sponsored stories from you appear on the story page of far-away individuals. The click-through rate (CTR) of Facebook stories is about 46% higher than that of other platforms while the Cost-per-Clicks (CPC) is 26% less. Stories are brief ways to show what your brand is doing to a larger audience.
The world has moved to the digital age where everything needs to be done quickly to get results. Facebook offers a wide range of possibilities when it comes to reaching your audience quicker and easier.
Using Facebook for marketing demands strategy. You need to know who you are targeting and how to target them well for success.
Which of these options haven’t you tried before? Which of these tactics are you willing to try next? Drop a comment in the box below and let’s talk!