MX TakaTak is an Indian Social Media application that was released in July 2020. Basically, it functions as a video-sharing app.

According to the description on Google Play Store, “MX TakaTak offers you real and fun videos that you can watch and share on social media. Browse all types of videos ranging from Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and much more.”

MX TakaTak has reached 150 million Monthly Average Users, and it can be used in 10 languages: Hindi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati, Marathi, Punjabi and English.

MX TakaTak is one major place to go if you desire to reach a predominantly Indian audience. However, MX TakaTak is spreading across the world too as it has merged with Share Chat’s Moj which is the largest Indian short video app, with over 160 million MAUs and over 50 million creator communities in 15 Indian languages. This merger will lead to one of the biggest shifts in India’s social media and entertainment system.


Barely one month after Tiktok was banned from India along with the other 59 Chinese apps in 2020, MX Takatak was released.

Number of people using MX Takatak

Following in the footstep of Moj, the MX TakaTak app began to thrive till it garnered an average of 150 million users every month.

According to MX Media CEO Karan Bedi: “As India’s largest digital entertainment platform, MX has always strived to build superior world-class products, and Takatak is no exception. This combined with Moj’s AI and execution capabilities makes the combined business a truly world-class short video platform. MX has created two ‘unicorns’ within one business, unlocking significant value for our shareholders, and will now continue to double down on OTT [streaming], with significantly increased financial resources.”

The MX Takatak currently has 767,166 downloads on the internet. On the Google Play store currently, MX Takatak crossed 100 million downloads. For an Indian app currently entering the market, this is a huge feat.


You might want to trend on MX Takatak for different reasons. This is for you irrespective of whether you are an influencer who wants to gather more followers in a new territory for your personal brand or you’re an entrepreneur who is looking for a new way to scale your business through online marketing.

If you are in the first category, one thing you should really take cognizance of is how much MX Takatak is like Tik Tok. Though its reach audience might be smaller than Tiktok, its algorithm works basically in the same way and so the same rules that make for viral engagement on Tiktok will work here.

Without further ado, here are the methods you should employ to go viral on MX Takatak:

1.  Create Useful and Engaging Content

You can’t go viral without great content. If your content isn’t captivating enough, you can’t hold the mind of people. Keeping people’s attention for the whole duration, or at least half the duration, of your video would make the MX Takatak algorithm to push your videos to more people.

The MX Takatak algorithm works similarly to that of Instagram, YouTube and Tiktok. The longer people are willing to spend watching your video, the more appealing the algorithm assumes your video is. Because it wants to keep people on the app for a longer time, it projects your videos to more people with similar interests as the people who have watched your videos. If these people also watch it to the end then it spreads further out.

Irrespective of whether you’re a musician, actor or a food brand, if you’re creative enough to blend entertainment (humor, music, etc), Education (important tips and hacks that link your business to the everyday lives of your people) and encouragement (touching people hearts by telling them what is important for them to hear) with your brand content, you’ll have the advantage of content.

Another thought to consider under this headline is to use sounds for your video. MX Takatak gives you access to a number of songs that can serve as the background sound for your video. The most viral videos on MX Takatak have matching sounds backing them up.

Ensure that your videos have top-notch visual quality. No one wants to watch videos with poor visual quality. You may not have to buy a DSLR quality camera but don’t use a silly phone’s camera either. Find something that you would also appreciate and make use of it to shoot your videos.

2.  Be Consistent

How do you attain success on any social media app and gather a massive following? It’s simple- Consistency. To grow on MX Takatak also, you will have to release video posts at least once daily. And, if you are posting once a day, you should be careful to post at the times when your followers are mostly online. This way, you get to be noticed faster.

3.  Use hashtags to promote your content

Hashtags are like linkers. They associate your content with a topic or a line of thought so that as many as are following that topic or line of thought also see your content. They make that content piece discoverable by others who are interested in that theme of the content.

Make use of the Video description section to put in hashtags when you are about to post your video to MX Takatak. It can accept over 1800 characters. Describe your video adequately,  and put more effort into selecting the right hashtags for your video.

You should also put hashtags in the caption section. Use relevant hashtags to boost your visibility.

This increases the chances that your video is discovered and, since you’ve been creating high-quality content, your total watch time will also grow in an equal manner.

4.  Take your followers along

One of the best ways for you to take advantage of your followers to get other followers is to engage them. You can create activities for them and have them carry it out, offering them rewards for joining in. Other than monetary rewards, you can mention them in your posts, react to their comments; and even co-host videos with them.

When you engage your audience, they realize how important they are to you and are more committed to you. They will even go out of their way to get you more followers.

5.      Engage other MX Takatak Creators

Relating with other successful influencers on MX Takatak. Follow other successful MX Takatak users, comment on their videos, and take part in trends and other discussions. Be active and visible in relevant MX Takatak communities. The more visible you are, the more people will find you and follow you for your great content. 

It doesn’t take much to go viral on MX Takatak Just do what you do on other social media platforms. A little effort doing the same thing as you would have on the other apps would yield the same result to even greater levels since this is a relatively new platform.


At this point, it is important to let you know that creativity in your social media strategy is the secret weapon to online success, whether you decide to run on Facebook or on MX Takatak. Be creative in your MX Takatak content creation. Blend encouragement, entertainment and information in your content. 

That said, here’s a summary of everything we’ve discussed so far:

1.  MX Takatak is a video-sharing social network platform that is indigenous to India.

2.  It has shown consistently impressive growth patterns, increasing rapidly in its number of users. It also hasn’t reached its maximum potential.

3.  MX Takatak is very similar to Tiktok and uses a similar algorithm: Quality and Consistent content creation is the key to being famous on MX Takatak.

4.  It might take a while; however, as long as you keep doing the right things, you wi;ll attain popularity on MX Takatak.

So there you have it. Which of these steps are you going to take to go viral on MX Takatak this month? Share it with us in the comment section. We read all your comments and will respond to them.

Don’t forget to share this post with your friends so that they can also get up to speed with what’s trending in the digital world. 

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