Josh Logo

On June 29, 2020, after India’s ban of China’s Tik Tok as well as 59 other Chinese apps, Indians took the initiative to create their own variations of the world-wide celebrated video app.

One of the apps that was produced in that period is Josh. Released in July 2020, barely a month after Tiktok’s ban, the app became popular swiftly and became a major contender in the video social media industry. Because Josh is still far from attaining its maximum global potential, it’s the go-to place if you’re looking for less competition and wide audience reach at the same time.

In this article, we’ll be learning how to trend on Josh and make more sales from it.


  1. What is Josh?
  2. Where did Josh begin?
  3. What features does have Josh?
  4. 5 Josh stats you should know about.
  5. How do you use Josh to boost sales?
  6. How do you trend on Josh?
  7. In Conclusion


Josh is an Indian Social Media application that was released in September 2020. Basically, it functions as a video-sharing app.

It is owned by Virendra Gupta and Umang Bedi under VerSe technologies, which is also the parent company of DailyHunt.

According to the description on Google Play Store, “Josh is India’s Own Largest Short Video Maker App. This is a platform to forecast talents to the whole world. This funny video community app lets you follow your favourite entertainer for good fun and entertainment. So bring your josh up because this App become a trendsetter on social media now!”

Of a truth, Josh was the Indian no.10 among all the social media platforms as of April 2022. This chart was based on the Monthly Average Users of each social media platform by Indians Leading the chart were Tiktok and the three Meta group social media platforms: Facebook, WhatsApp and Instagram. Of all the India-developed applications, only Josh made this top 10 list.

Josh, stylized ‘JOSH’ is the Bangalorean word translated ‘Passion’ or ‘Fervor’. In December 2020, barely 3 months of its launch, VerSe Innovation, the parent app of Josh, raised more than $100 million from investors including Alphabet Inc’s Google and Microsoft.

Josh has reached 150 million Monthly Average Users, and it can be used in 12 languages: Hindi, Bengali, Bhojpuri, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and English.

Josh is one major place to build your social media presence if you desire to reach a predominantly Indian or Asian audience. At the same time, Josh is spreading across the world too as it has partnered with D-ID, a global leader in AI video reenactment technology. Using its innovative Live Portrait technology, D-ID has created a photo transformation feature specially for Josh’s users to be able to create videos from still photos, add music, and then share those videos with all their followers throughthe app


“We reached 23 million daily active users in a matter of 45 days of our beta launch. Right now, the local language market is ovulating. Here we have a great product, and we are putting our neck out and rising to the Prime Minister’s call for an Aatmanirbhar Bharat.”

Umang Bedi

Barely one month after Tiktok was banned from India along with the other 59 Chinese apps in 2020, Josh was released. 

Following in the footsteps of Moj, the Josh app began to thrive till it garnered an average of 150 million users every month.

According to Dailyhunt Co-founder Umang Bedi in his interaction with YourStory, “We reached 23 million daily active users in a matter of 45 days of our beta launch. Right now, the local language market is ovulating. Here we have a great product, and we are putting our neck out and rising to the Prime Minister’s call for an Aatmanirbhar Bharat.”

Aatmanirbhar Bharat is the Indian word for the ‘Self-reliant India’.

The Josh App currently has over 62.5 million downloads on the Google Play store. This stat was as at April 2021. Josh crossed 50 million downloads and one billion video plays in 45 days of its launch in September. For an Indian app currently entering the market, this is a huge feat. 


  • 15-120 seconds videos are allowed on the app. This includes normal videos, lip sync videos, videos with special effects and filters. These videos could be about anything: comedy, romance skits, voice-over dubs, DIYs, Before/After videos and so on. You can easily trim, cut, merge, and duplicate video clips using the integrated editing tools.
  • Content Creation in twelve languages. Josh app allows you to create content in 12 languages: Hindi, Bengali, Bhojpuri, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and English. Because of this, there’s a major opening for creating content for the Indian market.
  • Save and share videos: Josh gives you access to over 10,000 videos that you can save on your device to watch later. You can also share them on multiple social media platforms concurrently. 
  • Sound overs: Josh allows you to add sound overs that you can dance and act to in your videos. As it turns out, most of these songs are Indian. They should work for your video, however.
  • Dialogue Dubbing: Though this is quite similar to sound overs, it allows you to lip-sync conversations from movies and even songs so that you can pass messages across to your followers with your own facial expressions.
  • Photo editor for stories: Josh allows you to compile and edit photos to make stories from them. You can also add songs as voiceovers for the Speed shots: Josh allows you to take a speed shot as it compresses the time for a normal video into a fraction of the time. It gives videos a funny yet professional look.
  • Beauty Effects: Josh also offers beauty effects for videos. It has skin polishing, skin whitening, skin shining, Face Cutting, Face Slimming, Face lengthening, Jaw lowering, Eye enlargement and Nose slimming features. It also allows you to alter your mouth’s width, alter the width of your mandible and reduce your cheek size. You can even increase/decrease your hairline, whiten your teeth, remove smiling creases alter your eye angle, remove dark circles from your eyes and so much more. So, whatever beauty effect works for you, you have a long list of options to take a pick from.
  • Filters: Josh has so many different filters with a strength gauge that decides how intensely these filters will affect your photo/video. They have a way of enhancing the beauty of your photos. Choose from the list carefully and select the right filter that matches your video theme when you’re editing your videos.
  • Effects: Josh has a wide array of effects to choose from. Your videos will be far from boring with these. They animate your video character and give it a different look.
  • Automatic Timers: It is also possible to set automatic timers for your videos so that you don’t have to worry about ending your videos when you’re done with shooting. This is just what you need for videos that require a professional, off-hand effect. 
  • Duet Videos: You can sing a song, dance to a song, or lip-sync alongside your favourite celebrity or loved ones. in a duet and showcase your talent.
  • Stickers: Though still under the sticker section, Josh also offers a lot of stickers that help your video to stand out. There are a lot to select from. Stickers give your videos an intimate feel so that your followers feel at home with you.
  • Community Guidelines: Josh also has strict community guidelines to guarantee that no content violating the rules is permitted on the app. This is to protect both creators and consumers on the platform, uphold fairness and promote safety.

Unfortunately, Josh has no creator support program. However, it is still possible to monetize your Josh account. We’ll be discussing that further down the line.

So, here we have the features of JOSH. The amazing thing is that VerSe keeps updating the Josh app and adding more features. So you should be on the lookout for the latest features at any point in the near future. 


Number of Josh Users
  • Josh, according to statistics, has around 150 million active monthly members. Compared to Instagram’s 1.2 billion record or LinkedIn’s 830 million users, this merely is a fraction. However, we should consider how it originated in an Asian country and how a majority of its users are Indian as it is called the Instagram of Bharat (Instagram). The Josh platform is now spreading around the world. It means that its potential reach is high and could easily reach a wide customer base.
  • Josh crossed over 50 million downloads and one billion video plays in 45 days after its release. Currently, it has recorded over 100 million downloads on Playstore. Josh potential continues to grow today.
Average Time SPent on Josh
  • The average time spent on the Josh app currently stands at, at least, 25 minutes every day. This gives you ample opportunity to place your content at the right time and place. Since your videos are 120 seconds (2 minutes) at maximum, you can take advantage of this 20 minutes space to capture the attention of the right people- your target audience. Another reason this is important is that it shows how much people enjoy the app and how much they rate it.
Josh Play Store Rating
  • Josh is rated at 4.2 stars out of 5 on Google Play Store. This was evaluated from over 808,00 votes on the mobile app store. 
Josh Global Rating
  • Josh is number 10 on the scale of India’s global most popular apps. It’s the only Indian app to make the top 10 charts.
  • Josh has recorded over 150 million monthly average users, 48 million daily average users, 20 million user generated content, and more than 1 billion video plays per day. This reflects the increasing user activityon the platform. with the right content and timing, you’ll be able to get your brand in the right eyes and grow your popularity. Its high utility makes it the go-to place for marketing strategies of every sort. It also reflects its high potential for conversion.
  • Josh has 200+ A-rated exclusive creators and 4 mega music labels as creators on the platform: This reflects the high number of quality engagements it has. You can find so much creative ideas to draw from. Of course this shows that there’s some competition to deal with; however, it’s not one that cannot be surmounted as there are still a lot of people to reach.
  • Josh crossed over 50 million downloads and one billion video plays in 45 days after its release. Currently, it has recorded over 100 million downloads on Playstore. 

If you have been looking for a new angle for your social media marketing, with an aim to reach a wider, more diversified audience, then Josh is the app for you. Now that we’ve seen these stats, here are a couple of tips to help you to grow on Josh.


  • Download the app from Play Store here.
  • Open the app after downloading it from Play Store.
  • Like with Moj, you automatically have access to most of the features of Josh after opening the app. You can shoot and add your video for posting immediately; however, you can’t post it to the public yet. You can also watch other people’s videos..
  • However, to fully enjoy the benefits of Josh, you will need to sign up for Josh. To do so, click on the account menu at the furthest right of the lower tab. You will see the option to sign up for a new account, sign up with Google or Facebook or sign up with your mobile number. Choose whichever suits you.
  • You are now ready to post your first video on Josh.
  • To post your video on Josh, click on the ‘New video’ symbol. It is the sign at the center of the lower tab menu. You can also add effects and filters to your video. Once you’re done with shooting or adding your video, you can add captions and ‘About’ to the video.
  • Then, you can post it.


Different people want to trend on Josh for different reasons. Some want to become famous influencers on the platform. Others want to run their businesses and get more clients and sales from the platform. Irrespective of what your motive is, this section is for you.

If you are in the first category, one thing you should really take note ofof is how much Josh is like Tik Tok. Though its audience-reach might be smaller than Tiktok, its algorithm ultimately works the same way and so the same rules that make a video to trend on Tiktok will work here.

Without further ado, here are the methods you should employ to go viral on Josh:

  1. Create Useful and Engaging Content: You can’t be popular without releasing great content. If your content isn’t as appealing as it needs to be, you can’t capture the minds of people. Keeping people’s attention throughout the duration, or at least half the duration, of your video would make the Josh algorithm push your videos to more people. The Josh algorithm works similarly to that of Instagram, YouTube and Tiktok. The longer people willingly spend time watching your video, the more appealing the algorithm believes your video is. Because its aim is to keep people on the app for a longer time, it projects your videos to more people with similar interests to the people who have watched your videos. If these people also watch it to the end then it spreads all the more. Irrespective of whether you’re a actor, actor or a DIY brand, if you’re creative enough to mix in entertainment (humor, music, etc), Education (important tips and hacks that link your business to the everyday lives of your people) and Encouragement (touching people’s hearts by telling them what is important for them to hear) with your brand content, you’ll have the kind of content that turn to sales.
    Another thought to consider under this headline is to use audio for your video. Josh gives you access to a number of songs that can serve as the background sound for your video. The most viral videos on Josh have the appropriate sounds to back them up.
    Finally, ensure that your videos have excellent visual quality. No one wants to watch videos with poor visual quality. You may not have to buy a DSLR quality camera but don’t use a silly phone’s camera either. Find something that you would also appreciate and use it to shoot your videos.
  2. Consistency is Key: This is the secret to attaining success on any social media platform and gatheingr a massive following. To grow on Josh, you will have to release video posts at least once daily. And, if you are posting once a day, you should be careful to post at the times when your followers are mostly online. This way, you get to be noticed faster.
  3. Use hashtags to promote your content: Hashtags are like chain links. They associate your content with a topic or a line of thought so that as many as are interested in that topic or line of thought can also notice your content. They make that content piece discoverable by others who want that theme of the content.
    Use the Video description section to put in hashtags when you are about to post your video to Josh. It can accept over 1500 characters. Describe your video properly  and put more effort into selecting the right hashtags for your video. Also put hashtags in the caption section. Use relevant hashtags to boost your visibility. This increases the chances that your video is discovered and, since you’ve been creating high-quality content, your total watch time will also grow in an equal manner.
  4. Engage your followers: One of the best ways for you to use your followers to get other followers is by engaging them. You can create activities for them and have them carry them out, offering them rewards for joining in. Other than monetary rewards, you can mention them in your posts, react to their comments and even co-host videos with them. When you engage your audience, they understand how important they are to you and are more loyal to you. They will even go out of their way to get you more followers.
  5. Engage other Josh Creators: Develop relationships with other successful influencers on Josh. Follow other successful Josh users, comment on their videos and take part in trends and other discussions. Be active and visible in relevant Josh communities. The more visible you are, the more people will find you and follow you for your great content. 

It doesn’t take much to go viral on Josh Just do the same things you did on other social media platforms. A little effort doing the same thing as you would have on the other apps would yield the same result to even greater levels since this is a relatively new platform. If you fall in the first category I mentioned above and you want to make money using the Josh app, one question might be on your heart: is it possible to make sales on an online community such as Josh?

The answer is a big yes, especially if you have the necessary knowledge. You need to understand that at least 1% of the people using the Josh app have a need for the services or products you offer. 1% of 150 million is a whopping 1.5 million. 

The only problem now is to find these people. And that’s the sweet thing about Josh, and social networks in general: you don’t have to look for these people. Social networks bring these people to find you.


Here are the steps you need to take if you want to use Josh for your digital marketing strategy and make sales:

  1. Go Viral on Josh: Firstly, follow the steps we outlined previously to go viral on Josh. Businesses with the highest followerships do far better than those who refuse to grow their followership. If you want the majority of Josh’s marketplace, pay attention to increasing your followership.
  2. Make the most of your Digital game: Simply follow the instructions in this article such as using the right hashtags, metadata such as description and caption, and words to describe your video. This way, when people are searching for related videos, your videos can be displayed as a suggestion.
    Keywords have become very important for social media and web marketing in recent times. Failure to use the right keywords for your video means that you’ll miss out on a whole lot of traffic.
    Another way to up your digital marketing strategy is to associate with people who already have the results you seek. Engage them and mention them in your posts. When your followers get engaged, you get them working to help your brand grow.
  3. Create amazing content: Monetization become useless when there is no organic content to back the authenticity of your brand. Quality and consistency are necessary to draw your audience’s attention. To understand how to tailor your content to match your audience’s needs, you could learn it here.
  4. Take advantage of Social media’s marketing tools: Social media platforms, including Josh, have several promotion tools that make marketing interesting. The basic one of all is the Hashtag which gives your brand a title online. Attaching custom hashtags to your posts and encouraging your followers to use the same hashtag gives your brand identity and makes it stand out from the other brands.
  5. Maximize Insights: Make use of Josh insights. Though it isn’t as sophisticated as that of the Facebook group apps, it offers you basic insights into how many people like your video and what they think about it.  Take note of the videos with the best engagements or that had the most responses. When did you post them? What were they about? The answer to these questions will help you create more content that can lead to sales.
  6. If you’ve not gathered enough following to gather large organic marketing results, you should consider contracting an influencer on Josh. Influencers are social media users with large followers who listen to them. If these influencers endorse your brand, it is sure to get quite a large audience. 

It is awesome how many opportunities exist on Josh for promoting your business. Though it doesn’t have its own primary channel, it depends on Sharechat to create a seamless ad experience.


At this point, it is important to let you know that creativity in your digital marketing strategy is the secret behind success in online marketing whether you decide to run it on Facebook or on Josh. Be creative in your Josh content creation. Blend encouragement, entertainment and information without shifting from your primary goal which is to sales if you’re an agency trying to get more customers. 

That said, here’s a summary of everything we’ve discussed so far:

  1. Josh is a video-sharing social network platform that is indigenous to India.
  2. It has shown consistently impressive growth patterns, increasing rapidly in its number of users. It also hasn’t reached its maximum potential.
  3. Josh is very similar to Tiktok and uses the same marketing principles: Quality and Consistent content creation and engaging the tools for ad promotion.
  4. Going viral and making sales on Josh is possible since its algorithm creates the perfect balance between ad content and organic content, allowing users to get the perfect user experience and advertisers/influencers to enjoy benefits for their marketing efforts.

Josh is a promising brand for major marketing success. Similar to other social marketing channels, Josh has the ability to expose your business to the right people, especially when you engage the right methods.

So there you have it. Which of these steps are you going to take to go viral on Josh this month? Share it with us in the comment section. We read all your comments and will respond to them.

Don’t forget to share this post with your friends so that they can also get up to speed with what’s trending in the digital world.

Related Posts

How to Evaluate a Online Data Room Review Site

When studying a digital data area (VDR) installer, you should focus on how well the software integrates with other software and networks. This helps you decide if…

Antivirus Online Features

Before selecting which antivirus security software online bundle to buy, take time to review the features of the merchandise. It should be simple to navigate, having a…

Anti virus Software – Protect Your PC From Malware and Viruses

One of the best highlights of antivirus software is the ability to stop infections ahead of they start. A good malware program will identify most types of…

How to Compose organization Posting That Stands Out From your competition

To compose a job being paid that stands out from the competition, it’s important to consider the purpose and tone of your content. A job writing a…

Program Advice With regards to Managers

Software Assistance is a world-wide-web website which facilitates buyers and sellers in choosing the right program. The website delivers free consultations with software program analysts and…

The Best Hashtags for Moj

In this article, we’ll be sharing with you the perfect hashtags to use for every topic and theme of your posts. The goal is to make you Moj-famous. Just hang in there. 

This Post Has One Comment

Leave a Reply

Your email address will not be published.